NOIR — CLIENT INTAKE
VOL. I / PROJECT BRIEF
2026
noir
Brand Discovery
A questionnaire

Before we build anything, we want to understand who you are — the texture of your brand, the people it speaks to, and the shape of what comes next.

Instructions

01 · Be honest.

There are no right answers. Gut feeling beats a polished pitch every time.

02 · Be specific.

"Minimal" means ten different things. Tell us which one you mean.

03 · Be brief.

Ten focused minutes. We only ask what we need to begin.

01

Who you are.

The basics — so we know who we're writing back to.

02

What you do.

Explain your brand as if we just met at a dinner party.

03

How it should feel.

Pick the words that sound like your brand. Choose a few — not all.

Bold
Minimal
Playful
Sophisticated
Warm
Edgy
Premium
Rebellious
Quiet
Nostalgic
Futuristic
Earthy
04

How it should look.

A direction is enough — we'll build the rest with you.

Luxury
Clean & minimal
Maximalist
Vintage
Editorial
Streetwear
Organic
Tech / Futuristic
Handcrafted
05

The ask.

What you need from us, and by when.

Logo & identity
Brand guidelines
Website
Social templates
Packaging
Naming / tagline
Not sure yet
06

Anything else.

Constraints, dreams, non-negotiables — a place for the rest.

Thank you for sharing. When you're ready, send it over — we'll be in touch within 48 hours.

Received, with thanks.

Your brand discovery has landed safely. We'll read every word and be in touch within 48 hours.